Growth Manager (B2B SaaS)
Join the Bambuser journey leading the industry in reshaping commerce. Be part of a passionate all-star team in pursuit of reimagining the future of retail!
We're changing how people shop online.
Video Commerce emerged in 2020 and has since become the most powerful way for brands to engage, inspire and convert consumers. We’re leading that transformation by partnering with some of the world’s most influential brands to make e-shopping come alive through video: interactive, expressive, and story-driven.
People no longer want to browse a static grid of products. They want to see, ask, interact, connect, and buy because the experience leaves no doubt.
About the role
We’re building the future of video commerce, and this role is central to how Bambuser evolves its go-to-market.
This role sits in the high-impact space between product, marketing, data, and revenue. Your mission is to discover, test, and validate the growth strategies and funnels that can drive revenue across both self-serve subscription and enterprise/demo motions.
You’ll run frequent, low-cost, iterative experiments across the full journey to identify what works, kill what doesn’t, and turn winning approaches into repeatable, scalable workflows.
You are accountable for revenue impact and ROI, and will execute and ship experiments end-to-end, pulling in Product, Engineering, Marketing, or Sales as needed to move fast and maximize learning.
This role is accountable for turning demand into qualified intent and pipeline. You will not own sales execution, demo delivery, or events.
The Challenge
Our customer acquisition cost is too high. Simply scaling paid advertising won't solve this - we need to discover new, more efficient ways to reach and convert our ideal customers.
This role is about discovery, not optimization. We don't know exactly which channels, tactics, or strategies will work best for Bambuser yet. Your job is to figure that out through rapid, low-cost experimentation.
We need someone who:
Thinks creatively about acquisition - goes beyond the obvious paid channels to find unconventional, cost-effective approaches
Executes experiments themselves - ships tests quickly without waiting for long handoffs
Is technical enough to scale what works - connects systems, sets up automation, and turns winning experiments into repeatable processes
Kills what doesn't work fast - measures ruthlessly and moves on from failed experiments
You'll test many approaches. Many will fail. That's expected. Your success is measured by how quickly you can identify what works, prove its economics, and turn it into something scalable.
What You Will Own
1. Growth Strategy & Experimentation
Growth at Bambuser is not a single lever, it’s a system to be discovered, tested, and continuously refined. You own how that system evolves.
This includes discovering, testing, and validating new growth strategies, funnels, and revenue-driving motions across both self-serve subscription and enterprise/demo revenue.
You will:
Own the full growth journey:
- visitor → trial / lead
- trial / lead → subscription / booked demo
- subscription / demo → opportunity (in collaboration with Sales)Design, prioritize, execute and ship growth experiments across product, marketing, lifecycle, and acquisition
Experiment across all growth levers, including generating SEO & GEO optimized content, paid and organic acquisition, partnerships, onboarding,lifecycle messaging and new ideas.
Define hypotheses, success metrics, and economic thresholds for every experiment
Maintain a clear experiment backlog, learning cadence, and decision log
Once a growth strategy or channel is proven, define the workflows, tooling, documentation, and handoff required for long-term scaling by Marketing, RevOps, Product or Sales.
Setup automation and tracking tools to achieve an efficient and automated growth system.
2. Key Execution Areas
Depending on what experiments prove most promising, your work will likely span:
Acquisition & Channel Testing
Testing new channels to drive qualified traffic (paid, organic, partnerships, creative outreach)
Experimenting with SEO and content approaches for discoverability
Testing landing page and conversion path variations
Demo-Led Motion
Testing "Book a Demo" flows, CTAs, forms, and messaging
Experimenting with demo booking approaches across channels (web, paid, product)
Working with Sales and RevOps on demo quality, attribution, and follow-up
Product-Led Motion
Testing onboarding flows, activation triggers, and time-to-value
Experimenting with trial → paid and trial → demo conversion paths
Connecting product usage signals to revenue intent
Copy & Messaging
Writing and testing conversion-focused copy (landing pages, emails, ads, CTAs)
Using AI tools for efficient content production
Testing content variations for SEO and social sharing
Technical Execution & Analytics
Setting up tracking, attribution, and funnels (GTM, GA, CRM)
Building dashboards and reporting on growth KPIs (demo booking rate, cost per demo, CAC, activation, retention)
Connecting tools and automating workflows
Shipping light frontend changes (HTML/CSS, landing page builders, basic JavaScript)
Your focus areas will evolve based on what the data shows will most impact CAC and revenue.
3. Cross-Functional Collaboration
As a Growth Manager, collaboration is core, but also flexible and determined by the requirements of each experiment. You should pull in the right stakeholders at the right time to move fast, maximize learning, and translate growth ideas into actionable requirements.
You will work closely with:
Product & Engineering (experiments, frontend changes)
Marketing (traffic, messaging, positioning)
Sales & RevOps (demo quality, follow-up, attribution)
Skills & Experience
We're looking for someone who brings a strong mix of growth thinking, execution ability, and commercial understanding in a B2B SaaS context.
You should have:
3-7 years in Growth, Demand Generation, or Product Growth at B2B SaaS companies
Track record of discovery and validation - you've tested new channels/strategies and proven what works (not just incremental optimization of existing campaigns)
Strong experimentation mindset - you define hypotheses, ship tests fast, measure ruthlessly, and kill what doesn't work
Technical execution skills - comfortable with HTML/CSS, GTM, landing page builders, tool integrations, and basic scripting
Analytical rigor - you instrument funnels, build dashboards, and reason about attribution and ROI without heavy dependencies
Hands-on copywriting - you write clear, conversion-focused messaging and test it yourself
Tool proficiency - Google Analytics, CRM (Salesforce), marketing automation (Pardot), enrichment tools (Dealfront)
Comfortable with ambiguity - energized by figuring out what to test, not just executing a known playbook
Experience lowering CAC - you've found cost-effective ways to acquire customers beyond just scaling paid spend
Bonus points for:
Experience in hybrid PLG + sales-led B2B SaaS models
Early-stage or high-growth startup experience where resourcefulness mattered
Ability to work directly with data (SQL, Python, or similar)
Curious to see Bambuser in action?
Visit bambuser.com to explore how our platform powers shoppable video for brands worldwide. You’ll find product demos (Live, Shoppable Video, Video Consultation and Chat) and stories from some of the world’s most iconic retailers.
If you’re excited about shaping the future of video commerce and making a real impact on how we grow, we’d love to hear from you. Apply and join us on the journey 🚀
At this time, we’re only considering candidates based in Stockholm who are eligible to work without visa sponsorship.
Stockholm
Join Bambuser!
We're looking for motivated and collaborative individuals who embody authenticity, autonomy, and accountability. If you bring a positive attitude and a passion for shaping the future of retail, we'd love to hear from you!
We foster a culture where you can be yourself, take ownership of your work, and contribute meaningfully. Our diverse team excels in tech, retail, e-commerce, and live video streaming, offering a dynamic environment for you to grow and thrive.
About Bambuser
Since 2007, we’ve been pushing the boundaries of technology to become the leading force in virtual commerce. Over 15 years later, we’re not just pioneers in video commerce technology but also leaders in transforming the commerce landscape. In 2019, we revolutionized live streaming by making it shoppable, creating a new era of virtual retail.
Our platform has powered thousands of events worldwide—from retail showcases and real-time news to drone shots, product launches, immersive virtual-reality shows, and shoppable catwalks. We continue to innovate, offering top-tier solutions to our global customers.
Bambuser is headquartered in Stockholm, Sweden, and publicly traded on the Nasdaq First North Growth Market (BUSER).
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